BRANDING SERVICES

A brand is more than just a logo, it's an aesthetic, a feeling, and it's the one thing that set you apart from the crowd. I strive to pair your brand story and unique characteristics with an impeccable aesthetic to provide the confidence that your potential clients and customers are looking for. Make their experience a memorable one with a clear and consistent voice and style.

 
 
Ana Woods Photography fine art branding calligraphy logo
 

process


.o1

discovery

Before beginning the design process you'll start by filling out a brand questionnaire that tells me about you and your business. I'll also have you create a Pinterest board grabbing images you're drawn to and that reflects the aesthetic you're going for. From there I'll start an intense research process to study what makes your business unique, your story, and what you have to offer the world. I'll create a variety of design ideas for you to choose from that will fulfill the needs of your business.

.o2

logo DESIGN

Once we've chosen the visual direction we'd like to take your brand, I'll begin sketching logo options. Starting with up to 10 rough sketches, I'll choose my top 5 to digitize, and then 3 to 4 of the strongest options to send to you. From there we can have a conversation about each logo and the aspects you love and dislike about each. If there's one logo you're drawn to the most, we'll go ahead and create a sub-mark and move on to the finalization phase. If there is more than one, we can combine elements to create the look you're really striving for.

.o3

finalization

After the logo design is decided on and refined, I'll start designing the rest of your package, including your alternate logos and sub-marks, patterns, and/or other collateral. This is when your aesthetic really starts to come together and create a cohesive brand voice that translates across all platforms. Depending on the package you choose, this step in the process can vary.

.o4

handing it over

Once everything is finalized, it's time to hand it over to you. You'll receive all logo variations and other brand artwork in black, white, and any other discussed brand colors, in PNG format for web, TIFF format for print, and vector format for scaleability. All other collateral will be delivered at this time as well. If you've chosen to have me design a website for you, this is when I'll give you access to my Squarespace help videos so that you'll feel confident updating it on your own.

 

PACKAGES


.o1

basics
4-5 weeks | $1500

payment plans available
 

Phone Consultation
In-depth Brand Research
3 Initial Mood Board Options
Logo
Submark (alternate logo)
Font System
Color Palette
Final Brand Guide PDF

 

This Package is for you if…

You’re savvy in design programs and can handle carrying out your brand on your own.


.o2

essentials
5-8 weeks | $2000

payment plans available

Phone Consultation(s)
In-depth Brand Research & Strategy
3 Initial Mood Board Options
Logo
Submark (alternate logo)
Font System
Color Palette
Final Brand Guide PDF

PLUS your choice of 3 of the following options:
Business Card (design only - printing quoted separately)
Thank You Card (design only - printing quoted separately)
Basic Packaging Design (i.e. label, tag)
Contract Template
Invoice Template
Proposal Template
Opt-In/Freebie Template
3 Social Media Templates (Pinterest/Blog, Instagram, Facebook, etc.)

This Package is for you if…

You have the website side of things handled or in another web designer’s trusted hands.


.o3

essentials + Website
8-10 weeks | $4500

payment plans available

Phone Consultation(s)
In-depth Brand Research & Strategy
3 Initial Mood Board Options
Logo
Submark (alternate logo)
Font System
Color Palette
Final Brand Guide PDF

PLUS your choice of 3 of the following options:
Business Card (design only - printing quoted separately)
Thank You Card (design only - printing quoted separately)
Basic Packaging Design (i.e. label, tag)
Contract Template
Invoice Template
3 Social Media Templates (Pinterest/Blog, Instagram, Facebook, etc.)

PLUS:
Squarespace or ShowIt Website Design (up to 6 pages – additional pages priced separately)
1-hour Website Demo Call
Launch Week Support

This Package is for you if…

You’re ready to give your ideal clients/customers a cohesive and memorable experience every time they come in contact with your brand.


READY TO GET STARTED?