5 Reasons Why Pinterest Should Be Your Priority
I'll be the first to admit that Pinterest was put on the back-burner for the first two years of my business. In fact, I solely used it for personal reasons, like building our dream home, planning our wedding, and finding the cutest puppy accessories known to mankind. I'm embarrassed to say that I was oblivious to the platform's ability to grow a business, while I myself as a consumer was using it to grow other businesses by sharing and purchasing products that I loved.
My a-hah moment came when I was planning my wedding and I realized that I was my own ideal client. Who doesn't go straight to Pinterest when they get engaged (or when they're just dreaming about it, for that matter)? Well, I polled my Instagram followers to get a consensus, and when asked if they used or are using Pinterest to plan their wedding, 95% said yes. When asked if they had a wedding Pinterest board before being engaged, 80% said yes (I encourage you to run a similar poll if you need more convincing). Needless to say, a majority of ladies plan their weddings on Pinterest, and that's a chunk of the market you're not currently reaching. What if you're not in the wedding industry? No worries, I have stats for you too! 87% of Pinners have purchased a product because of Pinterest, and 93% have used the site to plan for a future purchase. On top of that, half of Pinterest users make $50k or more per year, with 10% of households making greater than $125k. Are you on board yet? Read on for five reasons why you should be putting your focus on Pinterest.
IT'S A SEARCH ENGINE
Yep, you read that right. How many of you go straight to Pinterest when you're looking for a recipe, a cute slouchy sweater, or how to DIY your antique dresser? Pinterest is a place where people are searching for topics, questions, and items that fulfill their needs. What other social platforms do that? You can't type "how to learn film photography" into Instagram or Facebook.
The incredible thing that differentiates Pinterest from Google, is that it is also used to inspire. People often just peruse through Pinterest pinning things that they like, instead of just going there when they have a need to fulfill. That allows people who may not initially be ready to purchase from you to follow along and keep you in mind until they are ready for that purchase.
USERS ARE MORE LIKELY TO BUY FROM YOU
It's just a fact that Pinterest users are exposed to more resources and products, therefore they are sold to more. This platform is also one that users specifically access when they're planning purchases, therefore they are already a potential buyer and you don't have to work as hard to convince them that they need what you're selling. Aside from that, the demographic on Pinterest generates more income than those on other social media platforms and are more likely to spend more money. Sounds pretty enticing, yeah?
IT WILL DRIVE MORE TRAFFIC TO YOUR WEBSITE
If you're using Pinterest for your business you can utilize the ability to direct each pin to a certain page on your website. In other words, if a pinner is interested in this content, they'll click on the image to learn more about it. This can be a huge game-changer when you're trying to grow your email list because you can have them land on an opt-in page where they have to insert their email to get the freebie you're offering. (Click here for an example) This gives you more chances in the future to convert them into a paying customer by putting yourself in front of them again and again through email.
IT CAN BE AUTOMATED
Yes, I know you're probably already drowning trying to keep up with all of your other social media platforms and one more just makes you cringe. The good news is this can be completely automated. There's this cool app called Tailwind that I like to use to automate my pins and so I don't even have to think about it. It creates a posting schedule that optimizes the best times to post and all you have to do is go in every once in awhile to upload new content. So. dang. easy.
IT'S EASY TO GO VIRAL
Did you know that 80% of pins are actually repins? You see, people are actively pinning things that they see that are inspiring, therefore everytime someone repins your pin they're exposing you to all of their followers.... for FREE! Needless to say, the opportunity to reach people goes up when you're actively using Pinterest for your business.
If these five reasons aren't enough to get you going on your Pinterest grind, then I don't know what is. Way too many businesses are leaving Pinterest by the wayside and focusing their efforts on Instagram and Facebook, but this is your opportunity to go further with your business and hopefully not find it too intimidating. If you're ready to take the leap, check out my new Ultimate Guide to Pinterest!
p.s. If this still sounds like too much to handle, I'd be happy to chat about my Pinterest Management Package! Feel free to send me a message.