Gatherie is a creative studio specializing in strategy, branding, and website design. Whether you're starting from scratch or scaling what you've built, we build your brand with you, not just for you, so what comes to life is your vision, never a house style or a trend.

Close-up of a navy blue Shiloh by Chloe clothing label sewn inside a navy trousers with blue and white striped lining.
A person wearing jeans is slipping on her black heels. The SELA jewels 'S' shaped brand mark overlays the image in chartreuse.
Close-up of a red-orange linen covered menu with an embossed In Spades logo.
A striped blue and white makeup bag with various skincare products from the brand 'Phase' inside, against a green background.
A black A-frame sidewalk sign advertising a limited edition fine jewelry pop-up event in Miami from June 12 to June 15, from 10 AM to 4 PM.
A restaurant menu overlayed on top of an image of a group of people cheersing with glasses of wine and food items, including bread, grapes, and small plates.
A collection of green jewelry packaging with gold embossing, featuring the Alexa Hill logo and wordmark.
Stack of magazines titled 'SHILOH' on a wooden surface, featuring a model holding a large brown leather bag and dressed in white, against a blue background.
Green-framed glass door with the In Spades café and wine bar logo on the glass, and a black awning above with the words "Good Coffee." Inside, people are seated and visible through the windows.
Woman in yellow suit walking across crosswalk holding a bouquet of white lilies and carrying a black bag, wearing sunglasses with a white PHASE skincare logo overlayed on top.
Mirrored letter g and letter C on a white background
Two people holding hands reaching towards each other against a clear blue sky.

we think a lot about what actually makes people stay.

Well-designed is easy. And it doesn't set you apart the way it used to. What's rare, and what people actually connect to, is meaning: the values, the story, the point of view that they can identify with, and belong to. In a world this digital and this full of sameness, the brands that build a world around that go deeper, and last longer.


And all of it starts with the one thing only you have, your vision. So we protect it, because it's where the whole connection begins.

A wooden table with a magazine titled 'AD' related to interior design, an open book with illustrations and text, placed beside a ceramic vase with a marbled pattern, and a small decorative ceramic cup.

Equal parts strategist and designer, with 
an obsessive curiosity 
for what breeds 
brand obsession.

But founders don't just come for the branding. They come because we talk to them like a person, not a project, ask the questions no one else thought to ask, and because we treat their vision like it matters as much to us as it does to them. The brand is just how we show it.

A woman with long wavy brown hair sitting against a brown fabric backdrop, wearing a dark brown sweater and light-colored pants, with relaxed posture and subtle smile.

Meet cassie pannier,
founder & creative director

With over a decade of design practice, Cassie leads every project from the first brain dump to execution, bringing sharp strategy and an outsider's eye to everything the studio builds.

Before Gatherie, she spent years in advertising and marketing, learning how people actually decide, what makes them notice, connect, and buy. That's the lens she never designs without: not just what looks good, but what makes someone feel something and come back for more. Gatherie started around the idea of gathering (bringing people together), and grew into what it is now: a studio built to find the one thing a brand can gather people around, and build a whole world out of it.

Work With Us

the way we work

We care about doing less, better. We like intention over noise, depth over volume, and things built well enough to run without constant tending. It's how we like to work, and it tends to be what our clients are craving, too.

Yellow handbag filled with branded skincare products, sunglasses, hair scrunchies, earrings, and a hair clip, placed on a yellow-striped background.

the gather method

A decade in, we've become known for a few things: deep strategy, real collaboration, and brands built to last. Branding is an art and a science, and we build for both, equally. It all comes together through a process we call The Gather Method.

A layout of a brand strategy deck by Gatherie Creative featuring tagline, positioning, competitor research, messaging, creative direction, and audience research.

01 vision

We pull everything out of your head, your vision, taste, goals, and story, until we find your it factor: the thing no one can copy. Then we study your audience and market, so every decision is data-backed and drives real results.

A slideshow of images from a brand guidelines deck for Alexa Hill Fine Jewelry by Gatherie Creative. The deck includes color guidelines, logo guidelines, typography guidelines, and suggested layout designs.

02 translation

Your it factor becomes something tangible. We shape it into the building blocks of your brand: the voice, the look, and the feel, so the feeling in your head finally has a form.

Open jewelry packaging for Alexa Hill with inlay of branded pattern inspired by Asian art and a branded message printed in gold foil on the left side. The background features a close-up of a colorful orchid flower.

03 world

We put it to work, building your brand out across each touchpoint, from your website to your packaging to your campaigns, into a world that feels immersive and gives your people something to gather around.

start a project

This method gives founders clarity, confidence, and momentum, here's what that's looked like for them.

  • “Now brands reach out to us instead of the other way around. We've landed speaking and partnership opportunities, and people tell us we're exactly what they expected after seeing us online. The whole experience gave us clarity, confidence, and a brand that's easy to maintain as we grow.”



    [Gary & Kim]

    A woman with long wavy hair sitting and a man with short hair and a beard standing against a plain background.

  • “Your ability to drop into a person's brand and brain is unlike anyone else. It's like you opened a portal into the next level with all the clarity and confidence.”






    [Sabrina]

    Black-and-white portrait of a woman smiling, wearing a white embroidered blouse, white pants, and jewelry, against a plain background.

  • “Having the core pieces of a brand has made it 10x easier to make decisions. I finally have a clear direction, and I'm not embarrassed to send clients to my website anymore.”






    [Alexa]

    Black and white portrait of a woman with long hair, wearing earrings and a necklace, looking slightly to the side.

  • “Cassie understood our needs, and pushed back when our ideas would've done a disservice to the brand. She gave us a beautiful finished product, and we didn't hesitate to come back for our next brand.”





    [Nikoo]

    Black and white portrait of a woman with shoulder-length hair, wearing a dark top, a necklace, a watch, and rings, sitting in front of a bookshelf.
  • A woman with long wavy hair and a man with short hair and facial hair standing together against a plain background in black and white.

    “Now brands reach out to us instead of the other way around. We've landed speaking and partnership opportunities, and people tell us we're exactly what they expected after seeing us online. The whole experience gave us clarity, confidence, and a brand that's easy to maintain as we grow.”



    [Gary & Kim]

  • Black and white photo of a woman with shoulder-length wavy hair, smiling and wearing a white eyelet blouse, light-colored pants, a belt, and jewelry, standing against a plain background.

    “Your ability to drop into a person's brand and brain is unlike anyone else. It's like you opened a portal into the next level with all the clarity and confidence.”






    [Sabrina]

  • A black and white portrait of a young woman with long hair, wearing earrings and a necklace.

    “Having the core pieces of a brand has made it 10x easier to make decisions. I finally have a clear direction, and I'm not embarrassed to send clients to my website anymore.”






    [Alexa]

  • A woman with shoulder-length hair sitting in an indoor setting, wearing a dark top, a necklace, and a watch, looking at the camera.

    “Cassie understood our needs, and pushed back when our ideas would've done a disservice to the brand. She gave us a beautiful finished product, and we didn't hesitate to come back for our next brand.”





    [Nikoo]

Services

BRAND

Brand Strategy
Brand Positioning
Naming
Brand Messaging
Visual Identity Design
Brand Guidelines
Creative Direction
Art Direction

DIGITAL

Website Strategy
Website Design
Website Development
Email Marketing Design
Digital Assets
Digital Advertising Design
Social Media Templates

PRINT

Packaging Design
Print Design
Merch Design
Lookbooks
Pitch Decks
Signage

BEYOND

Brand World Development
Creative Retainers
Brand Consulting

A desk with a laptop, eyeglasses, a notebook, a pen, a glass of water, a carafe of water, and some papers.

Your Questions, Answered

  • This is the whole reason deep discovery comes first for us. We get your brain dump, ask questions you’ve probably never been asked before, and get fully aligned with your vision and your goals before anything gets built. From there, revisions happen live, on calls, together, so we're staying in alignment the entire way through. Nothing moves forward until it's something you've actually approved. That's how we avoid the misunderstandings that usually creep into a branding process, we're checking alignment constantly, not just hoping we got it right at the end.

  • Everything with us feels like a conversation. We ask a lot of questions because we actually want to understand what you see. We treat your brand the way we'd treat our own, and that means being honest with you too, even when it's not what you want to hear, because our job is to protect your vision and your goals. Communication feels easy. And more than anything, it feels like someone finally sees what you've been seeing all along.

  • Most of our work lives in beauty, fashion, wellness, and lifestyle, founder-led brands with real taste and a point of view, who care about how their brand connects, not just how it looks. But the thread that actually matters isn't the industry, it's whether there's a founder with a real vision behind it. We've built outside those categories too, and honestly, some of our favorite projects have come from stepping into something unfamiliar. If that's you, we'd still love to hear what you're building.

  • It depends on scope. A full brand strategy and identity typically runs 6-8 weeks, built around collaboration so nothing feels rushed. If you're on a tighter timeline, we also offer one-day intensives for founders who need the essentials quickly, without the long back-and-forth.

  • Less than you'd think. You bring your vision and honest input, we handle the heavy lifting. It starts with a brain dump and a couple of focused calls, that's where most of your time goes. From there, revisions happen live, on the call, together, so you're not waiting weeks between rounds or managing a long back-and-forth over email. The whole point of the process is to take weight off your plate, not add another thing to it.

  • Every project is scoped to your needs, so pricing varies from $3-7k to $10-20k, reach out and we'll walk you through the options. As for how to think about it: your brand is one of the few investments that touches everything, how customers find you, trust you, and choose you over a cheaper option. Done right, it's not a cost, it's the thing that makes the rest of your marketing perform better.

You've got the vision. 

Let's give people something to gather around.

Mirrored letters g and C with radiating outlines
Learn more