A white branded sticker with the Christine Grace logo in black acting as a closure on a branded patterned tissue paper featuring white CG logo in a repeating pattern.

project overview

Christing Grace Photography

Christine came to us after a previous rebrand that hadn't landed. Her work had already moved somewhere bolder and more artistic. Her brand hadn't. It still read soft and romantic, close enough to every other photographer in her market that nothing about it said anything specific about her.
The challenge: reposition Christine from service provider to artist. Blending in was the real problem, you can't charge exclusive prices or build a waitlist when your brand disappears into the category around it. Christine didn't want more inquiries. She wanted people waiting for a spot.
We started in strategy. What we found was a founder who'd already made the leap, an eye shaped by minimalism, European style, work closer to editorial than traditional photography, and a brand that was still telling an older story. So the work became about closing that gap, refining her voice and her positioning to match who she'd actually become and the kind of client that person attracts.
Visually, we pulled from high fashion, contemporary art, and quiet luxury. Her sculptural, abstract submark anchors the system, paired with bold editorial typography, contrasted neutrals, and a signature cherry red for edge. The website was rebuilt as a gallery for her work, visually engaging and built to match the caliber of talent it was showcasing.
Since launch, these shifts have been powerful:
  • Increasingly aligned, fashion-forward clients booking her specifically for her point of view
  • European work landing within months of launch, including a recent shoot in Italy
  • A visual identity and website that reads as exclusive instead of interchangeable with the category
  • Brand strategy, positioning, and messaging built to support premium pricing and a waitlist
Christine now shows up with a brand that matches the artist she already was, and she’s already booking the kind of work we repositioned her for.

services

Brand Strategy

Brand Identity

Website Design

Packaging Design

A black and white photo of a man and woman in wedding attire holding hands. There is red logo overlay on the image.
Stack of red branded packaging with silver foil printing of the Christine Grace logo, on a plain white background.
A beige textured background with the Christine Grace logo featuring large red letters and 'Photography' in smaller red letters below.
Close-up of branded tissue paper for Christine Grace Photography. CG brand mark is printed in white in a repeating pattern, and the tissue paper is held closed by a branded sticker with the Christine Grace wordmark printed in black.
A woman holding a camera, wearing a white dress, with text about portrait photography and a website link.
A fashion graphic page featuring a woman with blonde hair sitting on a stool, wearing black pants and a black top, with handwritten notes highlighting her hairstyle, jewelry, and pose.
Smartphone displaying a mobile website design for Christine Grace, on a white desk with branded elements and a white tag.
Business cards with embossed logo, one featuring the name 'Christine Grace' and the other displaying contact information including email and phone number.
A woman with long, wavy hair dressed in an all-white outfit, squatting on the floor in a minimalistic, light-colored room with white paneled walls. She is wearing high-heeled sandals and looking to her left. There is a quote and signature at the bottom of the image.
A screenshot of a website design for a wedding photographer, specifically the services page with a layered design featuring Newborn, wedding, and brand photography
branded graphic for Christine Grace photography with the tagline 'Artistic Photography for Confident Women and Couples' with a minimalist design and a stylized red 'CG' logo.
A smartphone displaying a black-and-white fashion photography website with a woman and man in stylish outfits, set against a city background, on a white marble surface.
Elegant branded card with the name 'Christine Grace' and text 'artistic photography for confident women and couples,' in front of a red envelope on a black background.
Black and white photo of a pregnant woman standing indoors with her hand on her head, wearing a white lace top and smiling and the CG logo overlayed in red.
A wedding photo of a man in a tuxedo and a woman in a wedding dress dancing on a large porch, with the text 'Christine Grace' overlaid.
Wedding photography website homepage featuring a black and white photo of a bride and groom dancing, with sections about the photographer Christine Grace, her work, and artistic wedding images, including a photo of a bride holding a camera and a couple dancing with the Eiffel Tower in the background.

"I’d worked with a designer before, and while the brand looked okay, it never felt like me. Cassie just did things differently. She actually took the time to understand who I am—my style, my voice, even how I talk and think—and pulled it all together in a way that felt effortless. I didn’t feel like I had to explain everything or settle for something close enough. The brand we created feels like mine finally. And that feels really, really good."

– christine grace

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A symmetrical black logo on a white background, resembling a mirrored letter 'g' and 'c' intertwined.

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