A Brand & Web Design Studio for beauty, wellness, and hospitality brands with a presence people remember.

Because your brand isn’t just a vibe. It’s your reputation. And it’s time it matched the vision.

A Brand and Web Design Studio for beauty, wellness, and service-based brands that are anything but boring.

Pairing strategic clarity with story-driven design, together we'll shape your brand to carry your vision with confidence and create the kind of presence people obsess over.

The Portfolio

Brand Design / Website Design & Development / Packaging Design

Brand Strategy / Brand Design / Creative Direction / Website Design

Brand Strategy / Brand Design / Website Design & Development

Brand Strategy / Brand Design / Creative Direction

Brand Strategy / Brand Design / Website Design & Development

Brand Design / Packaging Design / Website Design / Signage

Brand Strategy / Brand Design / Creative Direction

Brand Strategy / Brand Design / Website Design & Development

My signature process draws out your vision, finds the gaps, and shapes a story that sticks. I ask the right questions, track the patterns, and turn what you’re holding into strategy and design that finally clicks.

they came for the design—and stayed for the strategy.

"Cassie knows how to take what’s swirling in your head and turn it into something that not only makes sense—but makes impact. She’s a true partner in refining what makes your brand different and making sure that difference actually connects with the right people."

— D'Arcy Benincosa Consulting

"I’d worked with a designer before, and while the brand looked okay, it never felt like me. Cassie just did things differently. She actually took the time to understand who I am and pulled it all together in a way that felt effortless. I didn’t feel like I had to explain everything or settle for something close enough. The brand we created feels like mine, fully and finally. And that feels really, really good."

— Christine Grace Photography

“Before working with Cassie, my website was just a template. It didn’t show my personality or the energy I bring on a wedding day, and I was losing clients because of it. She took my vibe, my heart, and my joy, and turned it into a brand and website that actually capture who I am and why couples love working with me. Now it’s not just a site—it’s the first taste of the experience I bring to every wedding.”

—  Karen Michelle Photography

"Bringing Cassie in for a Design Day was the best decision. She immediately understood what needed to shift, and her expertise made the entire process easy, efficient, and completely seamless. She offered clear feedback, thoughtful direction, and executed a blog design that finally feels aligned with my brand and content."

— Vanisha, Find Me Lettering

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Clients featured in

Meet Your Brand Partner

I'm here to help your audience
fall in love with your brand.

I’m Cassie, a brand strategist and designer who
blends story, strategy, and refined design to shape
brands people gravitate toward. I work closely with
founders to pull the vision out of their head, translate it
into a clear direction, and craft an identity built for
growth, recognition, and real traction.

My process is collaborative and strategic by design.
The brand you walk away with actually matches the
one in your head and moves you toward what’s next.

work with me

I’m Cassie, a brand strategist and designer who blends story, strategy, and refined design to shape brands people gravitate toward. I work closely with founders to pull the vision out of their head, translate it into a clear direction, and craft an identity built for growth, recognition, and real traction.

My process is collaborative and strategic by design. The brand you walk away with actually matches the one in your head and moves you toward what’s next.

You've held the vision long enough.

Let's build the brand to match.